3 CORE ELEMENTS OF A SUCCESSFUL SOCIAL MEDIA ENGAGEMENT
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Overlap of Acquisition and Engagement Items
ENGAGE: THINGS YOU DO AFTER YOU HAVE AN AUDIENCEEngagement through social media is absolutely essential for its success. As you expand the number of people on your fan list, it won’t make a difference to your business unless people are actively listening and engaging online with your brand. You must meet or exceed expectations to get (and keep) an engaged audience. We help you continuously add value to your audience by following guiding principals and determining unique ways you can make your company stand out. Some examples of this include: staying on top of what your competition is doing in social media, setting up communication schedules, and ensuring you are delivering on promises to your audience.
MONITIZE: HOW YOU MEASURE YOUR ROIPutting dollar values to social media campaigns varies greatly from company to company. However, based on your social media goals and strategy there are ways to measure the success of a social media campaign. First, we will look at what your market expects from you in social media communications. We will then analyze methods and frequency for monetizing your audience. (For Example: How often can you send direct offers and measure success based on purchases?) Whether you use coupons, utilize the Facebook store, or simply compare sales before and after social media efforts, it is essential to know your goals in order to understand the effects of social media marketing on ROI.
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