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3 CORE ELEMENTS OF A SUCCESSFUL SOCIAL MEDIA ENGAGEMENT

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Overlap of Acquisition and Engagement Items

• Acquisition* What you do to acquire readers, fans, followers, mobile members, loyalty members, mailing lists, and subscribers
  
• Engagement* These are the ongoing things that you do to engage your audience. Items under engagement would have some overlap with acquisition.
  
• Monetization* Properly acquiring and engaging allows you the permission to monetize your audience. This is the third and final step and has to be implemented with care.
  

ACQUIRE: THINGS YOU DO TO ACQUIRE A FAN, FOLLOWER, SUBSCRIBER, READER, ETC.Acquiring fans requires strategy and planning that goes well beyond simply setting up your account and waiting for people to find you. The goal shouldn’t be just to talk to one million people; instead it is much more effective to talk to one hundred people who want to hear what you have to say. We ask the right questions to help you figure out who your target market is, how they might be segmented, and what is important to them. It isn’t just about getting people to “follow” you either; you’ll want to entice them to engage with your social media outlets. With our consulting, you will be able to find the right audience and connect them to your business. Taking the time to build a social media content strategy, as opposed to simply chatting on social media, will make a big impact in your social media campaign.

ENGAGE: THINGS YOU DO AFTER YOU HAVE AN AUDIENCEEngagement through social media is absolutely essential for its success. As you expand the number of people on your fan list, it won’t make a difference to your business unless people are actively listening and engaging online with your brand. You must meet or exceed expectations to get (and keep) an engaged audience. We help you continuously add value to your audience by following guiding principals and determining unique ways you can make your company stand out.  Some examples of this include: staying on top of what your competition is doing in social media, setting up communication schedules, and ensuring you are delivering on promises to your audience.

MONITIZE: HOW YOU MEASURE YOUR ROIPutting dollar values to social media campaigns varies greatly from company to company. However, based on your social media goals and strategy there are ways to measure the success of a social media campaign. First, we will look at what your market expects from you in social media communications. We will then analyze methods and frequency for monetizing your audience. (For Example: How often can you send direct offers and measure success based on purchases?) Whether you use coupons, utilize the Facebook store, or simply compare sales before and after social media efforts, it is essential to know your goals in order to understand the effects of social media marketing on ROI.